What is NoitaminA?

noitaminA is a late-night anime block created by Fuji TV in April, 2005 for the purpose of paving the way to a new direction for TV anime. The name itself is "Animation" spelled backwards, signifying an "upending" of everything you thought you knew about anime.
 Right now, when both "reality" and "fantasy" are realistic, we would like to be a bridge between TV, the internet and reality and bring about a humble change to the daily life.